Mercedes-Benz shift gears into Dubai property interiors

Mercedes-Benz shift gears into Dubai property interiors

08 December 2023, Esquire Middle East

What do you do when you love your Mercedes so much that you never want to leave it, but must also take into account the limitations of living inside a car. Well, this issue may just be resolved…sort of. Binghatti Properties, one of the largest and most celebrated real estate companies in Dubai, has teamed up with Mercedes-Benz for a new, groundbreaking project: Mercedes-Benz Places | Binghatti.

Planting its flag in Dubai’s downtown, neighbours with the iconic Burj Khalifa, this is the ultimate conflation of luxury real estate and automotive excellence, and will be the first, but surely not the last, of its kind.

“We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world,” said Muhammad BinGhatti, CEO of Binghatti. “Mercedes-Benz Places in Dubai is not merely a real estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.”

This exciting partnership between Mercedes and Binghatti has been brewing for over a year, putting a major emphasis on developing strong customer relations while prioritising the wants of future residents, resulting in an inimitable luxury living experience.

Mercedes-Benz’s global reputation for creating not only some of the finest machinery on the planet, but also the sleekest and most aesthetic, will translate directly to the standards sought after by residents who seek out Binghatti real estate.

“With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. Binghatti, with their extensive experience in real estate development, is the ideal partner for us,” said Britta Seeger, Member of the Board of Management at Mercedes-Benz Group AG, Marketing & Sales. “Our goal with our first branded, real estate residential tower is to create desirable grounds that embody our brand’s DNA and provide our customers with a place to arrive, unwind, and call home.”



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