How high can Dubai luxury home prices and demand go in 2024?

How high can Dubai luxury home prices and demand go in 2024?

23 January 2024, Gulf News

The luxury property market in Dubai experienced a monumental breakthrough in 2023, setting records across various metrics. The Como Residences’ penthouse on Palm Jumeirah reached an all-time high, achieving a staggering Dh24,000 per square foot for Dh500 million.

The luxury market’s pinnacle was further accentuated by the sales of ultra-premium apartments, with a Marsa Al Arab unit fetching Dh410 million, another at Bulgari Lighthouse going for Dh420 million. A custom-built mansion in Palm Jumeirah was sold for an impressive Dh600 million, solidifying Dubai’s position as a hub of unparalleled opulence and luxury.

The market also witnessed a surge in high-value transactions, with 1,200 sales of apartments priced above Dh11 million, according to These transactions were spread across 150 luxury projects located in 10 major master communities, reflecting a significant influx of wealthy investors, many of whom are billionaires.

Impact on land prices

The escalating demand has profoundly impacted land prices, particularly for well-located prime plots. This was exemplified by a plot on the Dubai water canal, which sold for a record-breaking Dh1,700 psf on the GFA, more than quadrupling from the pre-Covid average of Dh400.

This substantial increase is attributed to the transformative nature of real estate developments around the Dubai Canal, including projects like the Four Seasons, Mr. C, and other branded residences. The completed apartments in these developments average Dh8,000 psf, substantiating the premium land prices.

2024 projections

In 2024, the luxury real estate landscape in Dubai is poised for further evolution with the introduction of new luxury icons. La Mer is expected to unveil exquisite mansions, with prices starting at Dh90 million and extending to Dh400 million.

Al Wasl Villas are set to emerge as another prestigious community, offering around 140 mansions situated between Jumeirah Beach Road, the Dubai Water Canal, Sheikh Zayed Road, Downtown, and Citywalk.

Jumeira Bay island is set to welcome the delivery of more luxurious mansions.

This year, the delivery of ultra-luxury units is expected to be moderate, suggesting that the equilibrium between demand and supply for ready luxury homes will likely remain intact.

The trend of purchasing offplan ultra-luxury properties is projected to intensify.

The sustainability of the ultra-luxury segment is set to be rigorously tested from late 2025 to 2027, particularly after the supply of newly completed units.

The narrative of luxury real estate in Dubai will increasingly feature the launch of branded residences, as such associations are becoming a fundamental criterion for defining luxury within the market.



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