January 11, 2023, Arabian Business
UAE’s Devmark Group and Ennismore have announced the launch of the world’s first Mama Residences to be located in Business Bay, Dubai. The luxury furnished apartments are designed by French designer El Doghaili Benjamin.
Mama Residences is the residential offering from hotel brand Mama Shelter located all around the world including Belgade, Boreax, Lisboa, London, Los Angeles, Luxembourg, Paris and more. First launched in Paris in 2008, the chain of hotels has expanded to over 13 countries.
The building is uniquely designed with mosaic steps, colourful walls and eccentric hanging decorations.
The branded residences will have amenities including outdoor swimming pools, multi-purpose gym, outdoor amphitheatre, lounge and entertainment zone.
For the younger audience, the residence has a children pool and play area. The adult entertainment zone includes multiple poolside bars and a DJ tower.
“We’re incredibly proud and excited to be opening the first Mama Residences in Dubai. Mama Shelter has always been a place where guests live life to the full, and now Mama Residence will make this more of a reality, creating a haven for our residents. We look forward to bringing the Mama Shelter sassy and flamboyant style to the world of branded residences – offering something completely new for the market,” said Cedric Gobilliard, Brand COO of Mama Shelter at Ennismore.
“We’re thrilled to be partnering with Khamas Group to bring the luxurious and innovative Mama Shelter brand to Dubai. The team at The Devmark Group have been instrumental in managing all stakeholders to ensure a successful launch. The building is 70% complete, and we are already actively conducting briefings and viewings on-site, showcasing three fully furnished unit types – studio, one bedroom, and two bedrooms. Our broker network has been extremely positive about the unique offering,” said Sean McCauley, Chief Executive Officer at The Devmark Group.
“We are delighted to partner with The Devmark Group to be involved in Mama Shelters’ first appearance in the Middle East. An impressive track record backs the company’s expertise and strategic approach to launching developments in Dubai. It is one of the only projects in the UAE positioned as fun, friendly, affordable, generous, and trendy,” said Bader Khamas at Khamas Group of Investments.
“We anticipate it will be a huge success considering the ideal Business Bay location, a neighbourhood of architecturally striking buildings, strong transport links, a plethora of world-class amenities, and all the attractions of Downtown Dubai at its doorstep,” said Pawan Kachroo, Managing Director at Khamas Hospitality.